Over the years, Marcelino opened additional San Jose locations: Santa Clara Street near San Pedro Square, Fourth and Julian streets, Fourth and Gish streets, and Almaden Expressway - as well as the Hayward destination.įrom the beginning, Marcelino’s goal was to bring the flavors of his upbringing to his community. The humble counter-service restaurant, which still features pretty much the same concise menu as it did when it opened, became an instant classic. But he established himself in the area for 11 years before opening La Victoria Taqueria in a converted Victorian townhouse on downtown San Jose’s East San Carlos Street. In 1977, Marcelino moved to San Jose, California, from Oaxaca, Mexico, with his wife, Antonia, their three children. He took the task seriously, leveraging and sometimes evolving heritage recipes, importing all of his spices from Oaxaca.Įverything at the fast-casual restaurant has distinctive character thanks to founder and proprietor Marcelino Barrita and his family. But with 25 years of success behind this family-owned Mexican boutique chain, La Vic’s secret sauce is much more than its famous sauce.įrom the beginning, Marcelino’s goal was to bring the flavors of his upbringing to his community. You’ll also see it poised to be squirted into the mouth of one fan with the caption: “Only the best stuff created on this planet.” Indeed the proprietary condiment offered at all five of La Victoria’s San Jose locations and its solo Hayward outpost is justly coveted. Business owner Nicandro Barrita did not address the commission, which unanimously backed the project.La Victoria Taqueria’s “orange sauce” is so popular among Bay Area food lovers that if you Instagram-search #lavicorangesauce, you’ll see it drizzled over endless meatballs, tater tots, and sandwiches. Just when work might begin on the demolition and construction of the new restaurant was not available. “It’s quite different from what you find existing there.” “It’s something that you will not find on Mission Boulevard,” Carl Emura, an associate planner with the city, said about the future restaurant. The new building will be built in a contemporary design with floor-to-ceiling windows and have a stone veneer finish that will set the kitchen aside from the dining area. Monday through Friday and 10 a.m.-11 p.m. No alcohol will be served and hours will be 9 a.m.-11 p.m. The menu will offer burritos, tortas, enchilada plates and other traditional Mexican-American food, according to a background report prepared for the commission. It will be replaced with a one-story 3,200-square-foot restaurant with seating for 76 customers inside and a front patio with an additional 20 seats. The building that was once Pepe Mexican Taqueria totals 1,444 square feet. And I think it’s nice that this is one way we can show our support to businesses located here in Hayward.” “We are always looking for choice in regards to restaurants. “This will be an improvement to what we see currently happening,” Planning Commissioner Dianne McDermott said July 25, when the commission took action so that the current building’s demolition could happen and a new restaurant gets built. The surrounding area includes used car dealerships, a thrift shop and an equipment rental business. But the business wants to move down the street to 27915 Mission in order to expand, according to the city. the only one outside the South Bay - opened about nine years ago. The chain’s Hayward restaurant at 26953 Mission Blvd. Known for its signature orange sauce created with a secret recipe, La Victoria opened its first location in 1998 in San Jose, where it now has five restaurants. La Victoria Taqueria plans to tear down the building where Pepe Mexican Taqueria operated and replace it with a larger one. HAYWARD - A Bay Area chain Mexican restaurant plans to move from its current location on Mission Boulevard into a vacant spot on the same street that previously housed another Mexican restaurant.
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